Constant Contact vs HubSpot: Which One is Better?

In today's business world, where a new business emerges every day, it is tough to stay common among the people. Customer relationship management is one of people's most vital strategies to improve their businesses. But with so many CRM software platforms available, choosing one takes a lot of work. Usually, each CRM software has its USP, which suits a specific business model, and you can select the one that goes with your business strategy.

Among the most common CRM software platforms are Constant Contact and HubSpot, which are a few of the top ones. It is hard to choose between the two, and if you need help to choose between them, this is the right place for you. Here, we have done a detailed comparison of Constant Contact vs. HubSpot. From their features to prices to customer support, this blog will help you make a better decision.

Constant Contact Vs. Hubspot: At A Glance

Every business works to improve customer relationship management, so most people opt for CRM software. Constant Contact and HubSpot are very common CRM platforms; picking one out of the two can take some work.

The main difference between the two is that Constant Contact is mainly based on email campaigns and suits well for small businesses that want an easy-to-use email marketing solution. On the other hand, HubSpot is a lot more than just email marketing. It has many other features that cater to a more significant business with a broader marketing strategy.

But before we get into the detailed comparison of features, let's look into what each CRM software is about and their pros and cons.

Constant Contact

Constant Contact is primarily an email marketing tool. You can send emails to the customers, publish newsletters or have email campaigns to reach out to the potential customers. To help with this email marketing strategy, Constant Contact will provide you with various solutions like email templates, list management tools, and analytics.

Pros

• Constant Contact is specifically designed for email marketing, so all features focus more on this area.
• It has a more straightforward interface and easier to navigate for beginners.
• It has customizable email templates to send personalized emails to every recipient.
• Constant Contact has higher deliverability rates for emails, ensuring they reach the targeted customer.
• It can integrate with different social media platforms and ecommerce websites.

Cons

• Constant Contact has limited functionality and features as compared to HubSpot.
• The lead scoring and advanced segmentation capabilities must be improved for Constant Contact.
• The user interface could be more interactive.
• It has limited testing options.
• There are few social media and content marketing features.
• Though it has integrations with third-party apps, they are very selective.
• The pricing plan, as compared with the features it provides, is also unjust.

HubSpot

HubSpot is a marketing automation platform with many marketing tools like email marketing, social media management, search engine optimization (SEO), and analytics. HubSpot’s email marketing tool is very comprehensive, and you can easily segment your contacts and create fully customized emails for them.

Other than that, HubSpot mainly focuses on attracting potential customers, generating leads, and converting them to regular customers by working on the customer base.

Pros

• HubSpot is a fully-fledged marketing automation platform, unlike Constant Contact, which only focuses on email marketing.
• It has advanced lead generation and lead nurturing tools.
• It has a seamless CRM platform that makes it easier for sales and marketing teams to coordinate among themselves.
• You will get comprehensive and customizable reporting and analytics, which perform better for marketing and sales activities.
• The social media management tools allow easier management of the platform within the CRM platform.
• HubSpot has a more interactive, modern and user-friendly interface.
• It offers many more tools for content optimization, providing better SEO recommendations.

Cons

• HubSpot’s interface and dashboard require time and training to get used to it.
• Its customer support team could be better when it comes to quick assistance.
• HubSpot is mainly focused on inbound marketing, which means that email marketing and newsletters are not its strongest suits.

Constant Contact Vs. Hubspot: Which One Has The Better Features

Constant Contact has been trusted in email marketing and customer relations. Still, HubSpot has wholly revolutionized the CRM game in the market. Both are great in their own places and choosing a better one depends on your usage and needs.

However, let's take a deep dive into the features they both offer and compare their functionality. It will help you decide the ideal tool for your business, which will help it grow and flourish.

Integrations

Constant Contact can integrate with many third-party platforms, including e-commerce platforms like WooCommerce and Shopify and marketing platforms like Eventbrite, WordPress, and SurveyMonkey. This integration makes alliance and coordination between the two areas easier and smoother.

As for HubSpot, you can integrate it with other CRM and sales platforms like Salesforce, Microsoft Dynamics, and Zendesk. You can integrate it with Google Ads, Facebook Ads, and LinkedIn Ads to create better marketing opportunities. With these integrations, you can easily automate the tasks on other platforms using one space at a time. For example, you can integrate HubSpot with Salesforce, and it will show you the sales impact depending on your CRM data and include it in the overall effect.

So now, if we talk about Constant Contact vs. HubSpot, then HubSpot is better because of its many options for integrations. You can streamline your workflow, giving you more flexibility to connect with tools of different platforms.

Campaign Management

Constant Contact allows you to manage your email campaigns and manage email lists. You can promote your business by emailing your targeted audience, which helps you automate that. Constant Contact can integrate with various e-commerce platforms, making it easier to campaign and reach the audience through them.

HubSpot allows you to have email, social media and website marketing campaigns. You can easily create and organize campaigns with HubSpot's sales automation tools and CRM. It covers a lot of platforms through its campaign management tool, making it easy for you to reach a larger audience. The sales and marketing tools are comprehensive; you can mould them according to your needs. One thing you should consider about HubSpot campaign management is that it is separate from its free version.

Email builder

Constant Contact email builder is a standalone feature of their email marketing software. It has many different options to customize the email according to your targeted audience. You can integrate it with other social media platforms to get a more extensive reach.

The email builder interface is a simple and easy-to-use drag-and-drop form in Constant Contact and HubSpot, enabling you to modify your email templates easily. However, with HubSpot, you also get many other tools and features. The unique features of HubSpot’s email builder are personalization tools, automated processes, and A/B testing. These features give your emails a much more dynamic approach and flexibility, making your email campaigns a lot more successful.

So, you want a powerful and seamless marketing platform. In that case, HubSpot is the best option because its integrations and supportive features make your emails engaging and interactive.

Reporting

The reporting features of Constant Contact are limited to the basic reporting features for the email campaign performance. With the reporting performance tools, you can evaluate the email open, click-through, and bounce rates. You can even know the simple metrics for social media campaigns like likes, comments and shares. Though these insights are beneficial, they are limited compared to HubSpot.

The HubSpot’s reporting capabilities include a lot more advanced and interactive options. You can have an in-depth analysis of your marketing campaigns. Even through email marketing, social media campaigns or your website, HubSpot allows you to know the email open rates, click-through rates, conversion rates, and revenue attribution by showing all the analytics of these campaigns.

You can make custom reports through dashboards and other advanced technologies, allowing you to track your engagement site and direct traffic to any specific site where you want more traffic.

Landing Pages

You can create landing pages on Constant Contact as it allows you to gather information about the contacts and put them in using pop-up and inline forms. This organizes all your contacts in one place. As for the landing page customization, you have limited options for Constant Contact. You can adjust the background colours and fonts on the landing page according to your liking.

The landing page feature of HubSpot is in the marketing automation tool. You can create up to 20 free and unlimited landing pages in its free version if you have subscribed to the starter pack. The landing page interface is very interactive. It's a drag-and-drop interface with A/B testing, progressive profiling, and personalization tools to make it more interactive and customized.

You can have an extensive range of design options for your landing page, and there are tools within Hubspot that track your landing page analytics. This range of metrics and analytics provides an in-depth review of the business' growth, ensuring you can alter your campaigns according to that result.

Customer Support

Constant Contact has an email and chat support feature through which you can ask about any of your queries. There is a prompt response usually, but sometimes you won't get a detailed response. The more significant issues that need to be resolved sometimes take longer when asked for help through the Constant Contact customer support team.

With HubSpot customer support, you might need more time to get quick responses. Still, when we talk about Constant Contact vs. HubSpot, then HubSpot is a lot better. You have a community of users where you can put up your queries, and people in the community can answer your problems. Other customer support features include email, live chat and phone calls. The customer support team at HubSpot ensures you get the answers to all your queries and helps you in the best way possible.

Constant Contact Vs. Hubspot: The Cost Comparison

Constant Contact and HubSpot have wildly different pricing ranges. Still, it all comes down to the features each CRM software provides. With HubSpot, you can have many features, including the email marketing feature, which is the only forte of Constant Contact.

One great thing about Constant Contact and HubSpot is that you can have a free trial, making it easier to decide which one to choose once you have tried both. Now, let's have a detailed look at the pricing plans of both platforms.

Constant Contact

• Lite: Starting at $12.00 per month
• Standard: Starting at $35.00 per month
• Premium: Starting at $80.00 per month
• Lead Gen & CRM: Starting at $449.00 per month

The Constant Contact standard plan will give over 300 email templates and customer growth reporting tools. You can even have chat support and landing pages with ecommerce marketing tools. However, if you want to have email marketing automation, dynamic content, customizable pop-up forms, surveys, event registration, personalized launch calls, e-commerce segmentation, and other such advanced tools for email marketing, then move to premium or lead gen and CRM packages.

HubSpot

• Marketing Hub Free: $0.00
• Marketing Hub Starter: $50.00 per month
• Marketing Hub Professional: $800.00 per month
• Marketing Hub Enterprise: $3,600.00 per month

With the HubSpot free plan, you can quickly get access to email marketing, creating landing pages, and managing contacts features. However, you want to get social media marketing and blog management tools. In that case, you must sign up for the professional package. With the advancement of each package, you can get more and more features, and the limits of other features also increase.

Our Final Vote On Constant Contact Vs. Hubspot

Analyzing all the above features, the battle of Constant Contact vs. HubSpot is quite close, considering how Constant Contact is less expensive but offers minimal features. HubSpot has so many different features that provide you an all-in-one solution. So, making it worth the money.

Constant Contact is better for beginners or small businesses, which is valid. Ultimately, you know that your business will grow, and you will need better CRM tools. So, in that case, you should start with a better one, HubSpot. You can begin with the free plan and get paid features depending on your requirements. We want to make sure that the money you spend is worth it.

We hope this Constant Contact vs. HubSpot showdown benefited you and made you decide which is better. Let us know if you have any other queries regarding these two or any other CRM software. We would be happy to help.